MAX is an AMIF funded project which aim is to change public attitudes towards migrants. The goal is to improve the public image of migrants in Europe by changing the narrative around the immigration discourse and putting on the front the stories of real people.

Storytelling, creation of positive messages for the media and dialogic encounters between locals and newcomers are the key figures of the project.

Main outputs of the MAX projects:

  • 3 reports on the impact of migrant populations in Europe (social, economic and cultural) and the opinions, fears and prejudices regarding migrants in Europe; 
  • 50 ‘success stories’ about outstanding achievements and contributions to European society, economy and culture done by migrants; 
  • a set of 20 messages aiming to improve the public image of migrants in Europe; 
  • a database of good and bad practice (success and failures in migrant integration), press clippings and media monitoring; 
  • a training for media professionals based on the Solutions Journalism paradigm; 
  • the organisation of 15 Diversity Dialogue Fora and a final European Diversity Festival and conference;
  • a media-friendly award ceremony
  •  the delivery of stories and messages through the project’s website and social media, press, etc.

The project involves 20 partners, 15 local organisations from 12 EU Member States (BE, CZ, DE, EE, EL, ES, FR, HU, IT, NL, PL and SE) as well as five EU-level partners. It thus draws on a wide variety of local first-hand experiences of migrants and their host communities, from three very contrasting regions of the EU: northern industrial/commercial, southern rural and central-eastern European. It will process the life stories and messages based in these local experiences in the light of a pan-European perspective which can be fed back to the communities across the EU.


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This publication has been produced with the financial support of the Asylum, Migration and Integration Fund (AMIF) of the European Union. The contents of this publication are the sole responsibility of KMOP and can in no way be taken to reflect the views of the European Commission.