MAX | Changing public attitudes towards migrants

Migrants walking

MAX is an AMIF funded project which aim is to change public attitudes towards migrants.

The goal is to improve the public image of migrants in Europe by changing the narrative around the immigration discourse and putting on the front the stories of real people.

Storytelling, creation of positive messages for the media and dialogic encounters between locals and newcomers are the key figures of the project.

In the framework of the Research activities, the MAX partners have identified 20 key persuasive messages to improve public opinion, image, narrative and attitude towards migrants. The collection of these key messages is the result of the first year of MAX project meetings, presentations and wider discussions among the Partners organizations in the member states involved in the project.

Learn more in the MAXletter No3!