Active ageing, one of the EC priorities, needs additional measures at national and European levels, from an integrated approach, for offering older people real opportunities to use their huge potential and to become sources of learning for the younger generations.

The BeOLD project aims to update skills and to support older workers for a better adaptation at work place and for an enhanced employability and to engage employers in support measures for older workers, resulting an inclusive society and labor market. The specific objectives of the project are the following:

  • propose an integrated approach for enhancing older persons participation at workplace: the elaboration of a vocational counseling methodology for older workers and of a training program for companies management. This will provide learning opportunities for older workers, an enhanced work motivation and will change organizational climate into an inclusive one.
  • to promote social inclusion of older persons through their better integration at workplace, their empowerment through counseling and education
  • to combat ageism at workplace and to foster intergenerational learning and mentoring activities in companies
  • to develop educators competences in this area
  • to propose a model of policy for supporting older workers

The target groups that will be addressed in the project are:

  • older workers (55+ years old) from private companies
  • HR managers/managers/coordinators of private companies from different sectors (industry, cooperatives, services etc.)
  • different stakeholders at local/regional/national level (public authorities)

The project will develop a vocational counseling methodology for older workers using different active and innovative learning methods, to update their skills and to face age transitions, and a training program for companies management, in order to combat ageism at workplace, promote age management strategies and foster intergenerational learning and mentoring.

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