MedLit45+: Building advanced media literacy competences and digital skills of low-skilled adults 45+ through social media

MedLit45+ aims at developing the digital/media competences of low-skilled/low-qualified unemployed adults 45+ through innovative tools.

Grant Agreement Number: 2017-1-RO01- KA204-037220

Funded by: Erasmus+        Duration: 11/2017-10/2019   

MedLit45+ logo

Challenge

Digital technologies are key drivers of innovation, growth and job creation. Almost 90% of jobs in the EU require at least some level of digital skills, therefore digital competence is increasingly linked to participation in the labour market. Digital competence is not only about being familiar with digital technologies but also about the way new technologies and online media are used.

However, according to DESI Index, Greece, Romania, Portugal, Spain and Italy rank below the EU average in digital competitiveness. At the same time, EU workforce has insufficient digital skills, while those above 45 years old are more vulnerable to the widespread usage of digital technologies, including social media.

Goes without saying that low-skilled/low-qualified adults 45+ need to develop and upgrade their media literacy and digital skills for the effective use of social media in a way that can generate increased opportunities for them, in social and professional level.

Innovation

MedLit45+ aims at developing the digital/media competences of low-skilled/low-qualified unemployed adults 45+ through innovative tools, so that they are able to build a robust online professional identity to strengthen their access to employment, leading to social and economic inclusion.

Action

A comprehensive report was developed to identify the national context of digital skills of citizens, the relevant policies and practices and the role of social media in the recruitment process. The report is based on interviews with experienced HR managers and literature review.

Read the report HERE.
An e-learning platform was developed to facilitate the building of social media skills of low-skilled/low-qualified unemployed persons over 45. The modules available are: Safety, Problem Solving, Information Processing, Communication and Interaction, Basic Content Creation.

Visit the online resource platform
In order to facilitate and promote the mainstreaming of the framework and e-learning platform in the regular practices of the relevant stakeholders, a manual was developed presenting the new approach and providing guidelines on how the platform can be used by professionals.

Download the Manual for Professionals
European Commission’s support for the production of this content does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Project Partners

KMOP – Social Action and Innovation Centre
Asociatia Nationala de Dezvoltare Continua a Tineretului din Romania (Project Coordinator – Romania)

Canary Wharf Consulting LTD (UK)
EEO Group S.A. (Greece)
Magenta Consultoría Projects S.L.U (Spain)
PRISM – Promozione Internazionale Sicilia – MONDO (Italy)
Sociedade Promotora de Estabelecimentos de Ensino Lda (Portugal)

Leave a comment
or ask for help