GRACE: Strengthening the digital competences of cultural and creative microenterprises to
set in motion their creativity and innovation in the digital era
GRACE aims to support SMEs and professionals in the arts and culture sectors to cope with the difficulties caused by the pandemic in their professional activity.
Grant Agreement Number: 2020-1-RO01-KA227-ADU-095722
Funded by: Erasmus+ Duration: 01/03/2021 – 28/02/2023
Cultural and creative micro-enterprises in particular in tourist areas were gravely affected by COVID-19 due to travel restrictions and the lockdown. Relying on the traditional business model that favours face to face communication with the customer, these small businesses were particularly hit and were unprepared to address the changes that COVID ensued. The pandemic, however, came to highlight the already existing lack of digital competences that puts these small businesses in a disadvantaged position, decreases their competitiveness and will lead them to exclusion from the opportunities of the digital era.
To support micro-entrepreneurs in the digital and cultural sector, the GRACE project will develop an online educational platform with the aim to equip micro-businesses with key digital competences touching upon all business aspects, strengthen digital entrepreneurship and foster a digital hub for creativity and innovation that will put them back in the growth track and mitigate the pandemic adverse impact.