Most of us like to believe that our decisions and judgements are guided by conscious thought. Yet, research shows that, more often than we realise, our minds rely on “automatic associations” — mental shortcuts shaped over time by personal experience, social messages and cultural norms.
These automatic associations don’t necessarily reflect prejudice or intent. They’re simply part of how the human mind works. Still, they can subtly influence how we perceive others, the expectations we form and — often without noticing — the choices we make.
A NEW SOCIAL RESEARCH TOOL BY KMOP
KMOP introduces a short, anonymous self-reflection tool designed to allow participants to observe their own automatic associations and consider how they may influence their everyday lives. This is a tool for reflection and dialogue, not judgement.
The tool is based on the “Implicit Association Test (IAT)” methodology, developed by researchers at Harvard University and widely used internationally in research and educational settings to explore how the human mind links concepts spontaneously and automatically.
FIRST PILOT IMPLEMENTATION IN GREECE: GENDER AND CAREER-FAMILY ROLES
The first pilot implementation in Greece focuses on automatic associations related to gender and the relationship between career and family roles – an issue closely linked to equality, work-life balance, and social expectations.
It takes just 5 minutes and participation is:
• anonymous
• voluntary
• open to anyone aged 18 and over
All data collected are used exclusively for research purposes.
PART OF A BROADER INITIATIVE
This self-reflection tool is the first in a wider series of social research tools being developed by KMOP. Our aim is to explore attitudes, perceptions and social patterns linked to equality, inclusion and social cohesion.
For further information regarding the tool, contact us at [email protected] or at +30-2103637547.