Moving Emotions towards confidence in the Transformative Appropriation for a Meaningful Understanding of cultural heritage: a neuroScientific approach to EUropean Museums
META-MUSEUM explores the transformative power of cultural heritage through the lens of neuroscience.
GA number: 101132488
Funded by: HORIZON Duration: 01/10/2024-31/09/2027
Challenge
Cultural heritage interpretation remains largely expert-driven, limiting public participation and reinforcing a democratic deficit in the sector. This exclusion weakens citizens’ sense of ownership, connection, and resilience, particularly in relation to archaeological heritage, which is often perceived as elitist. The lack of inclusive engagement undermines social cohesion and emotional well-being. Addressing this gap is critical to fostering more democratic, empathetic, and transformative cultural experiences that reflect diverse voices and strengthen community identity.
Innovation
The META-MUSEUM project introduces the “TransforMeans theory”—a new approach that helps museums connect with visitors in a more meaningful and emotional way. To test this approach, the project runs pilot activities that use real-time emotional feedback to understand how people feel during their museum experience.
Using tools like the “attaCHbox” mobile app and sensory-based technologies, META-MUSEUM turns traditional, passive museum visits into interactive and emotionally engaging experiences. These tools aim to build visitors’ confidence, support their emotional resilience, and strengthen their sense of belonging. The ultimate goal is to help everyone—especially those often excluded—feel more connected to cultural heritage and empowered to interpret it in their own way.
Action
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Research executive Agency. Neither the European Union nor the granting authority can be held responsible for them.
Project Partners
