MuseumAR – Storifying An Augmented Future For Museums
An Erasmus+ programme aims to empower museums and cultural institutions to adopt innovative technological tools to engage their audience and present their collections.
Grant Agreement Number: 2020-1-CY01-KA227-ADU-082737
Funded by: Erasmus+ Duration: 01/03/2021 – 28/02/2023
Challenge
The global health crisis with its wide impact on all aspects of life further emphasised the need for the digital transition of organisations, institutions and industries. In the Cultural sector especially, the coronavirus pandemic has had and will continue to have an unprecedented impact on museums and cultural foundations all over the world. Cultural foundations, a pillar of the Cultural Sector, need to take steps towards the digitisation of their operation and to reshape the way they engage visitors. In particular, museums and cultural foundations need to adopt innovative technologies to reshape their operation, elevate their visitors’ experience and enhance their capacity to attract and engage young visitors. In particular, the adoption of augmented reality and virtual reality technology for the interactive storytelling and presentation of museum collections presents a unique and engaging prospect for the new era. Museums need to make considerable efforts to introduce AR and VR tools and applications in their operations and train their existing and prospective staff accordingly to be able to utilise them.
Innovation
MuseumAR aims to bridge the gap between the world of museums and the world of education by promoting digital tools (AR and VR) and applications that are capable of bringing a new paradigm and essential change.